Privacy Policy for Base Performance Simulators Ltd
At Base Performance Simulators Ltd (“we”, “us”, “our”), accessible at https://baseperformance.net/, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or interact with us. 
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1. Who We Are and How to Contact Us
Base Performance Simulators Ltd is a company registered in England and Wales (Company Number: 07087004).
Registered address: Unit 1, Manor Park, Warkworth, Banbury, Oxfordshire OX17 2AG, UK
Email: info@baseperformance.net
If you have any questions about this policy or our data practices, please contact us at the above address or email. 
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2. Personal Data We Collect
We may collect and process the following personal information: 
Data you provide directly:
• Name
• Contact information (email address, phone number)
• Enquiry details (such as forms submitted via the website)
Technical information collected automatically:
• IP address
• Browser type and version
• Pages viewed and time spent on the website
• Cookies and similar technologies (see our Cookies Policy)
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3. How We Collect Your Data
We collect data in several ways: 
• Directly from you: when you complete contact or booking forms.
• Automatically: via cookies and tracking technologies when you browse the site.
• Third parties: where necessary for services (e.g., analytics providers).
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4. Purposes and Legal Bases for Processing
We process your personal data for the following purposes: 
• To respond to enquiries and provide services requested by you (necessary for contract performance).
• To communicate with you, including marketing with your consent (consent).
• To improve and administer the website (legitimate interests).
• To comply with legal obligations.
We rely on lawful bases under the UK GDPR, including contract performance, consent, and legitimate interests, depending on the context. 
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5. Cookies and Tracking Technologies
Our website uses cookies to enhance user experience and analyse site usage. Cookies collect technical data such as your IP address and interaction with the site. You can manage cookie preferences through your browser or our cookie consent tool. Links to our Cookies Policy can be found on the website. 
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6. Sharing Your Data
We do not sell your personal data to third parties. We may share data with: 
• Service providers and processors who help operate the website or fulfil service requests.
• Legal or regulatory authorities if required by law.
Any third parties with access to your data are required to protect it and comply with applicable data protection laws.
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7. International Transfers
If we transfer your personal data outside the UK, we will ensure appropriate safeguards such as standard contractual clauses are in place, as required by UK GDPR. 
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8. Data Retention
We retain personal data only as long as necessary for the purposes for which it was collected and to comply with legal obligations. Criteria used to determine retention include the nature of the data, the purposes of processing, and legal requirements. 
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9. Your Rights
Under UK GDPR, you have the right to: 
• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Restrict or object to our processing of your data.
• Withdraw consent at any time (where processing is based on consent).
• Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been violated. 
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10. Security
We implement reasonable technical and organisational measures to protect your personal data from loss, misuse, and unauthorised access, disclosure, or alteration. 
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11. Children’s Privacy
Our website is not intended for use by children under the age of 16, and we do not knowingly collect personal data from children without appropriate consent. 
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12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be highlighted with a revised “Effective Date”. Your continued use of the website after changes signifies acceptance. 
